My Story.

I'm a Senior Product Designer with 8+ years of experience turning complex, data-heavy products into things people genuinely want to use. My career has taken me from designing across gaming titles at Warner Bros, through global retail with Fraser Group, all the way into the world of AI-powered SaaS startups - where I spend most of my time now. I work across the full product lifecycle: discovery, strategy, high-fidelity design and dev handoff.

What drives me is the gap between how products work and how people actually think. I dig into user behaviour, combine it with product data, and use it to design solutions that feel effortless. AI has also become a core part of how I work - I prototype faster, test ideas earlier, and bring more to the table than a traditional design process allows.

Outside of work, you'll usually find me somewhere in the world - whether that's on a golf course in Southeast Asia, halfway down a ski slope in the Alps, or out on a boat in the Med. I genuinely believe that curiosity about the world makes you a sharper designer. Based in London, open to senior roles and the right opportunities, and always happy to chat.

Available for senior product design roles and select AI-powered SaaS projects. Always happy to chat.